As VP of Search Marketing for Zola Media, Robert Schmid leads the marketing team tasked with providing world-class digital marketing services for our internal processes. His responsibilities include strategic planning, execution and tracking of both paid search and organic optimization campaigns.
What makes someone successful in a role like yours?
Besides the obvious technical requirements and digital marketing expertise, communication skills are incredibly important. To be successful, one must be able to first understand a firm’s unique goals and then clearly and succinctly explain how they will be achieved.
What is your favorite part of your job?
Watching a site go from development to the first page of search results.
If you could meet any celebrity (dead or alive) who would it be?
If you could be anywhere in the world right now, where would you be?
My honeymoon was in Costa Rica and I’ve wanted to go back ever since.